Emarketing-Manager.com

Below you may read more about my specialisms and skill sets with qualitative and quantitive results.

Email

• 10:1 B2B ROI on E-business Campaigns annual with highlighted campaigns generating per campaign ROI of 23:1 for B2C.
• Analytics to increase campaign performance using client segmentation, A/B testing to reactivate campaign zero response recipients. Reactivated 32% of zero response recipients.
• Increased lead generation threefold within 2 months. Realized 10% conversion of inbound leads.
• Integrated on-line campaign managed the highest mobile phone distributor sales of a new technology product – the Virtual Keyboard.

Search Engine Marketing & Search Engine Optimisation [SEM/SEO]

• Increased web-site page rank 0 to 5 in 2 months
• Successfully indexed highly competitive site keywords (non-brand) in the top 1-6 natural search results
• Increased Google SERPs from top 60 to top 5
• Increased B2B site traffic 140% within three months
• Increased B2B and B2C web activity 200%
• Increased B2B customer satisfaction of web portal changes from 70% to 95%

Database

• Instituted databases automating web pricing updates and content update time 400%.
• Oversaw processes, IT troubleshooting, and team training for database migration from Excel to Salesforce.

Processes + Performance

• Improved internal business customer service processes and start to end e-business bricks to mortar product delivery
• Increased efficiency 35% over existing processes and identified inefficiency, reducing service costs £50,000 PA
• Negotiated and kept all third party costs to budget and to project briefing
• Introduced social media posting plans and guided response procedures

New Channels to Marketing + Recognition

• Consistently receiving trade and consumer press interest and publication
• Specified and implemented various new communication channels to market: Amazon.co.uk z-shop for mobile accessories
• Suggested implementation of Google-base hotel listings to increase natural SEO and drive links to booking system
• Creation and implementation of two web-product/services SEO, their e-mail B2B and B2C and Web 2.0/SEM products
• Formulated industry recognised campaigns for the virtual keyboard (received TV and broadsheet coverage) and client incentive campaigns for earmarked clients to increase product take-up
• Implemented SEO copy to Adrian Awarded hotel web-sites
• Extensive proactive coverage of web-portal design, functionality and lead generation from Mobile Business, Mobile News
• Designed and built start to end e-CRM processes, templates, flowcharts and email marketing communications for E-commerce portals. Oversaw training to further shortfalls in response and client query satisfaction

Emarketing Campaign Management Experience

• Direct e/surface mail lead generation, data capture and analysis
• Client segmentation, database universe growth and retention marketing

Misc. Marketing Skills

• Press relations [Lucas Fox]
• Social media planning and execution [Lucas Fox]
• Hard and digital copy company presentation creation [Lucas Fox]
• Hard and digital copy company service offerings [Lucas Fox]
• Digital slideshows [Lucas Fox]
• Creation of virtual business cards [Lucas Fox]
• Hard copy advertisements in magazines [Lucas Fox, GEA Public Relations]
• New marketing product and service launches [Lucas Fox, Enormo, TravelCLICK, Avenir Telecom]
• Link building [Lucas Fox, TravelCLICK, Aries Forth, Internity]
• Sponsorship raising [Avril Baker Consultancy]
• Partnership management & campaigning [Enormo]
• Day to day blogging and Twitting [Lucas Fox, Aries Forth, TravelCLICK]
• CMS change requests & creation, implementation, testing, 1st line support and maintenance [Lucas Fox, Aries Forth, Avenir Telecom]
• Word-Press set up, implementation maintenance [Lucas Fox,  Aries Forth]
• Campaign consultancy, management and implementation [TravelCLICK, GEA Public Relations]
• E-commerce and web security [Avenir Telecom]
• Database management and segmentation [Enormo, TravelCLICK]
• Web and off-line support process flows [TravelCLICK, Avenir Telecom]
• Web project management [Aries Forth, Avenir Telecom]
• Change management [Avenir Telecom]
• Web site analytics, Google, Urchin, Omniture, Webtrends [All to date]
• Micro and full-site project planning and implementation of B2B, corporate, B2C and non-commercial Web-sites [Aries Forth, Avenir Telecom]
• Commercial advertisement briefing, design and implementation  [All to date]
• Web-site copy creation and optimisation [All to date]
• Third party supplier recommendation and negotiation [Aries Forth, Enormo, TravelCLICK, Avenir Telecom].