Emarketing-Manager.com

REAL MARKETING / EMARKETING / PR WORK EXAMPLES

The following examples are  descriptive accounts of  marketing and PR campaigns I have overseen.

NOTE: Not all sites are presently functional. For historical purposes I have included them as a historical overview. They represent partial,and full life-cycle, marketing initiative management strategies.

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Real Estate Market Report Examples

• Barcelona Real Estate Market Report Q1/Q2 2011 [English]
  Informe Inmobiliario de Barcelona T1 / T2 2011 [Español]
• Costa Brava Real Estate Market Report Q1/Q2 2011 [English]
  Informe Inmobiliario de la Costa Brava T1 / T2 [Español]
• Ibiza Real Estate Market Report Q1/Q2 2011 [English]
  Informe Inmobiliario de Ibiza T1 / T2 2011 Español

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Advertising Examples

Full Page Advert

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1/4 Page Advert Example

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Marcom Work Examples: Brochures

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Marcoms Misc Examples

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Web Banner Examples

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Press Relations Examples

• TV: SVT [22 minutes in]
• Wall Street Journal European Property of the Day
• Catalan Catalyst: Financial Times
• Wall Street Journal European Property of the Day
• Wall Street Journal Europe: Property Of The Day
• Wall Street Journal Europe: Property Of The Day
• The Wall Street Journal Europe:Property Of The Day
• El Mundo: 05-10-2011: Viviendas de un millón de euros: rusos y europeos del norte calientan el mercado
• Top-end Spanish property market fast-recovering
• €19,5 millones en transacciones inmobiliarias
• Spanish property ‘a target’ for high-net-worth individuals
• Spanish area ‘poised in pole position for recovery’
• Россияне разогревают рынок элитного жилья Испании
• Элитное жилье в Испании пользуется спросом у россиян
• Most Successful Quarter For Lucas Fox International Properties
• El mejor trimestre de Lucas Fox International Properties
• Record-breaking €19.5 million quarter for Spanish luxury
• Why Russian Buyers Choose Barcelona
• Spanish luxury market rallies as Russians buy in
• Tres Informes Resumen la Fortaleza del Mercado Inmobiliario de Lujo Español
• Marbella Property Agents Spanish luxury market rallies as Russians buy in
• Are European mansions still popular in Spain?

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Press Release Examples

19.5 Million in Real Estate Transactions:
The Most Successful Quarter For Lucas Fox International Properties

Lucas Fox International Properties, with its head office in Barcelona, today announce their most successful quarter since starting business in 2005. In the third quarter of 2011 the company completed on luxury Spanish property transactions worth 19.5 million in Barcelona, the Costa Brava and Ibiza.

The company showed unprecedented growth in high-end property sales and rental transactions during the third quarter, 2011. This quarter has been its most successful since the company’s founding in 2005. The success is enjoyed against the background of a lack of transactions from other high-end real estate businesses operating in the same territory. With a highly successful end to the third quarter 2011, Lucas Fox is to continue its plans for expansion during the fourth quarter, 2011 and into 2012.

Lucas Fox attribute their success to a unique, customer-focused strategy. The agency provides perfectly tailored transactions and solutions for high-end national and international buyers and sellers.  Their success in a hard market is evident in feedback from both buyers and sellers.

Juan Varón, who sold his villa in Castelldefels with Lucas Fox comments, “The firm capably handled negotiations with the end buyer of our villa. The process was clear, professional and painless. We are thoroughly satisfied with the whole transaction”.

Property buyer, Jean Ducroux, who completed a purchase of a Maresme Villa, remarks, “I was very impressed with the courtesy, knowledge and support of the Lucas Fox staff which enabled me to secure the property that I wanted, at a great price.”

The quarter’s results are at odds with popular perceptions of the Spanish Real Estate market. Alex Vaughan, Director of Lucas Fox commented, “There is a lot of negative press about the Spanish property market. However Spain continues to be one of the top destinations for high net worth property buyers. Our projections for Barcelona, Costa Brava and Ibiza as published in our recent market reports, have become a reality. The quarter’s success means that our planned expansion will take place through 2012.”

Vaughan comments on why the company performed so well during the third quarter, 2011, ”Simply, we match the right buyer, to the right property. We do not waste the buyer or seller’s time proposing properties that they would not be interested in.”

“We employ staff that know a buyer’s native market and negotiation process. They translate and compare these similarities and differences to the international buyer. This simplifies, and clarifies, the whole transaction.  This is one stand out difference that our competitors are not able to offer. I am confident this is why we’re completing many more transactions with international clients than our competitors”, adds Vaughan.

Stijn Teeuwen, Director of Lucas Fox, summarised his thoughts on the quarters outstanding performance,  “This incredibly successful quarter was realized by the dedication of our staff conducting professional negotiations and first class customer service. “

Teeuwen continued, “Although for some the market is hard, we are continuing to enjoy growth because simply, we put the client first.”

Anthony Leaton, Marketing Director stated, “In the present market climate you complete transactions at this level by analyzing and realizing the client’s expectations.  Our team is consistently changing and adopting new processes, technology and marketing-communications to facilitate this”

“We predict that the high level of demand from international buyers will continue to grow. As a result we will be launching new, exciting client services and announcing at least one new office opening in the fourth quarter 2011”, Leaton concluded.

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Three Reports Outline the Resilience of the Spanish Luxury Real Estate Market

Lucas Fox International Properties today release a formal analysis of the Spanish luxury real estate for the first two quarters of 2011. 

Projections and data feature the regions of Barcelona, Costa Brava and Ibiza.

Key insights from the reports include:

• The lack of property finance available and changes to mortgage taxation have led to an overall slowdown in Spanish property sales in the first half of 2011, the luxury property market has shown more resilience than other sectors of the market.
• International buyers are acquiring luxury properties in Barcelona, the Costa Brava and Ibiza without mortgage financing.
• There is a growth in property investment in Spain from Russian, Dutch, and Swiss buyers and investors.
• Tourism growth in Barcelona, Costa Brava and Ibiza in 2011 has had a positive effect on demand for short-term rental properties.

Based on the analysis, Lucas Fox Directors offer forecasts for the remainder of 2011:

Barcelona Property Market
Alex Vaughan, Director of Lucas Fox said:
“While the first half of the 2011 has seen further drops on key housing indicators in Barcelona, the luxury end of the market has held steady in sales prices and seen some increases in rental price for exclusive properties located in the centre of Barcelona. The lack of quality luxury apartments and houses should mean that prices in this segment of the market will remain stable.

We predict that for the immediate future buyers will be able to secure Barcelona properties at competitive prices. Given the current economic conditions and lack of finance available to local buyers, international clients should be willing to hold on to their properties for longer as it will be several years before the next growth cycle. ”

Costa Brava Property Market
Tom Maidment, Director of Lucas Fox Costa Brava said:
“The high demand, for high end luxury properties in the Costa Brava region make these properties more price resilient than those in other parts of Spain.  Demand for luxury properties continues apace, mainly driven by international clients from the Eurozone and a high level of demand for sea front villas from buyers from Russia and ex Soviet states.”

Ibiza Property Market
Alex Vaughan, Director of Lucas Fox said:
“We expect a very positive second half of 2011 with a large amount of transactions in the €1m plus segment of the market… We believe that the luxury property market on Ibiza has great potential and that there will be a return to annual capital growth next year.”

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Signs of a stabilizing market: Barcelona property in perspective

Date: Friday 10th Jun 2011

Following the release of the latest Barcelona Property Market Report – covering the third and fourth quarters of 2010 – Lucas Fox International Properties confirms that there are strong signs that Barcelona real estate has some independence from the national housing context, and entered 2011 with increased stability.

Contradictory data findings on the Barcelona real estate market have been released by various agencies in recent months. The Barcelona Property Market Report was developed by Lucas Fox International Properties to help investors understand and interpret the local market conditions with more confidence.

Using a combination of their own data, national and local statistics, a review by Lucas Fox has found:

• Online housing advertiser Idealista’s month-to-month prices by square meters suggested that there was no growth in average housing prices,whereas housing portal Kyero showed an increase in Barcelona asking prices during the second half of 2010.
• Interest in Barcelona real estate for short-term rentals remained healthy during the traditionallyslower winter period.
• In the Barcelona luxury property districts of Sarrià-Sant Gervasi and Les Corts, housing prices increased marginally in the final quarter to the end of 2010.

Alex Vaughan, Lucas Fox Director, confirmed a solid outlook for Barcelona property, and explains why many internationalclients are choosing to buy property in Barcelona. “Many Lucas Fox clients choose Barcelona due to the quality of life that the city offers. This comes down to a combination of the Mediterranean climate, Spanishculture and gastronomy, and the fact that it is a very safe place to live with a real sense of community.”

Vaughan adds: “Barcelona luxury property trading remained solid for the second half of 2010 with a particular improvement in the number of transactions in the last quarter. The comparative steadiness of the Barcelona property market is testament to the backing of local Catalan and international property buyers who believe in the longer term future of the market in Barcelona.  Overall, Barcelona properties are showing greater market stability than is evident from assessment of the national picture.”

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Lucas Fox Officially Accredited by The Catalonia Generalitat as an Official Estate Agent

Date: Wednesday 25th May 2011

Lucas Fox International Properties today announce their accreditation as a registered estate agent in Cataluna. The register d’agents immobiliaris accreditation is given by The Generalitat of Catalonia. The accreditation allows the company to provide estate agency services in Catalonia.

Alexander Vaughan, Director of Lucas Fox International Barcelona comments, “This accreditation verifies our high levels of service and commitment to our clients. Lucas Fox has always strived to worth ethically and professionaly and this is formalised by our obtaining the Generalitat’s regulation.

For the international client, the accreditation assures them that we are a serious agency and have an independent verification of our high levels of service.”

Anthony Leaton, Marketing Director for Lucas Fox explained, “The accreditation assures present and future clients of the company’s credibility. Domestic and international clients are assured that the company complies with local standards, that we act ethically, and we are compliant with the rigorous regulation.

Un-accredited estate agents are not subject to the same standards or regulation.

Lucas Fox can now assure all of our clients that our renowned high quality services are verifiable. Additionally it sets us apart from unaccredited national and international competitors.”

The estate agency may be identified by its official registered number 3265 and the official authentic certificate may be found in the reception of the Barcelona Headquarters.

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Lucas Fox International Properties Launches Catalan Language Website

Date: Thursday, 12th May 2011

Lucas Fox International Properties launches their website www.lucasfox.cat in the Catalan language today. The site features properties for sale and to rent short and long-term in Barcelona City, Sant Cugat, Valldoreix, Sitges, Maresme Coast, Costa Brava, Girona, Ibiza and Andorra.

The project to create the new Catalan language website started early 2011. The site, now live is enjoying a significant amount of web-traffic from local based web users.

Explaining the reason for the web-launch, Alex Vaughan, Director at Lucas Fox Barcelona explained, “We have proactively changed our communication focus to offer a better service to our clients. For 6 years, Lucas Fox has prided itself on servicing Catalan property owners and landlords. The aim of the portal ensures that on-line property search in Cataluña, for Catalan property buyers and tenants, is both easy and efficient”.

Clarifying the synergy of the communication change Vaughan stated, “Our typical website visitor and client is international in origin. The majority of our client’s are from the Europe, USA, and Russia. After working in Cataluña for over 6 years we have shifted our client communication focus to simultaneously engage the international and national markets. The Catalan market is a strong one: The number of domestic clients has significantly increased in the last 12 months.”

“We have dedicated staff servicing the local market in the Catalan language The Catalan website clarifies our on-going commitment to local property owners and buyers”.

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Strategic Partnership Raises The Creative Bar For Ibiza Luxury Lifestyle Enthusiasts

Date: 31st March 2011

Lucas Fox, a luxury real estate specialist, and The Shop, Ibiza’s top creative marketing and events solutions company, today announce their strategic Ibizan alliance. The partnership is motivated by the real estate agency’s strategy to fulfill client’s lifestyle interests with property ownership. The Shop will provide Lucas Fox’s client’s events and lifestyle marketing fulfillment in Ibiza and mainland Spain.

The Shop formally announces the partnership at the island’s 2011 International Music Summit, 25 May to 27 May, 2011. The Shop is the event organizer for the summit on 26, May 2011.

Commenting on the partnership, Alex Vaughan, Director of Lucas Fox’s Operations stated, “Lucas Fox is better equipped to fulfill creative marketing solutions on the isle with The Shop. Our companies are continuing to target international high-end property owners and buyers with demanding lifestyle interests. The partnership ties up private location events management for our interested client owners.”

Simeon Friend Company Director from The Shop Ibiza commented, “The International Music Summit, our annual landmark organized event, is the perfect forum to announce the kick-off of a successful partnership to our present and future clients.

Partnering with Lucas Fox for us makes perfect business sense. We share clients whose lifestyle and events expectations are one of the same. Our company brings to the partnership 12 years of highly creative lifestyle experience on the isle. The possibilities to offer all of Lucas Fox’s clients strengthens our client reach on the island and furthermore, on mainland Spain”.

Clarifying the reasons for the alliance Alex Vaughan explained, “Our Spanish mainland operation is renowned for making house buying and letting process for international buyers and owners – plain, informative simple, discreet and valuable. The partnership re-aligns and strengthens both The Shop and Lucas Fox’s product and service offerings. Both companies will continue to succeed in Ibiza by stressing the combined strengths of matching creativity and lifestyle.”

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New Product Launches & Marcom Channels

• Real Estate Market Report
• Country & Sporting Estates
• Lifestyle Management Services
• Property Management Services
• Testimonials
• Company Presentation

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Improving existing marcoms

• The idea was to synergise all marcoms and to generate higher quality inbound inquiries.
• The second aim was to reduce the on-line text written by the sales agents, so to spent their time more efficiently.
• The next step was to implement a bespoke PDF property presentation [as seen below]
  • For consistency, we introduced  shorter CMS data fields into the CRM.
  • This was to move the workforce to a uniform approach of selling their products.
• The result: Enough basic information is presented in the PDF to the client. Any further clarification would need to be clarified via ‘phone contact.
  • Thus, the motive was to stimulate higher quality and the number of in-bound inquiries from genuinely interested clients.
• Finally, the concept was to introduce easy to understand icons to represent the product’s features.
  

PDF Before

PDF After

The PDF after was scaled to two pages with highlighted product features at the top of the document. Icons were used for the product’s features. Future development of the PDF is to include higher calls to action. However, there are technical issues auto generating PDF documents as the text to character count cannot account for formatting e.g: paragraph markup. The present fail-safe is a manual check by the author and the marketing department.

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Social Media

Below are a selection of sites I have used for social media. It is presently gearing up to the second implementation phase.

Free-time & voluntary September 2010.

WordPress design, installation & update.

executix-consulting.com + web management

webbar.es – design only [no longer using design].

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Aries Forth: web2events.com

SEO Examples:
Keyword Optimisation nearly 1 year after project finished.

Outline: Very short time to optimise niche keywords. Competition was very heavy going against O’Reilly’s Web 2 yearly conference. My strategy was to focus on specific niche words overlooked by the media giant. Normally I prepare cherry picked keywords however in a 2 month period to the event I had to use on my feet optimisation.

Example: Keyword “web 2 conference”: Placement 7

Click image to increase size.

Example:  Keyword “web 2 conference london”

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Enormo

• Daily ebusiness campaigning to 80 countries worldwide in 7 languages.
• Oversaw creation of ebusiness commercials, content, calls to action, HTML mark-up plus reporting.
• Aggressive email campaigning, sending 25,000 emails a day to selected markets. 1.5 million emails sent in 5 months campaigning, returning 25% of the companies leads per month.
• Conversion rates equaled 10% of inbound marketing campaign responses.

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TravelCLICK

Copy, SEM and Web 2.0 Client Campaign Results

• Achieving top 1-5 Google keyword placements and increasing Google page ranking for the following clients.
• Ebusiness projects included the inception of Web 2.0 strategies, SEM and aiding the client to undertake possession of their Web 2.0 client liaison.

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In-house Webinar Examples:

Travelclick Registration

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Documentation eBusiness Examples

You will need to contact me for a password to view these documents.

Affiliate Marketing Examples

• Affiliate Strategies

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Printed Article Examples

• Published Article Cover
• Web Published Article. Not credited/No password

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Board Presentations

• A sample board presentation

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CMS Training Documents

• A sample of emarketing training documents

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Creative Brief Examples

• A sample of creative briefs

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Emails & Incentive Campaign Examples

• An emarketing Incentive, for both B2B and B2C communications
• Example of emarketing implemention on Web Pages

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New Business Proposal Examples

• A sample of emarketing in action in B2B new business briefs
• A sample PPC eMarketing Plan & Brief
• An emarketing PPC campaign example

Viral Plan Examples

• A outline and implementation strategy of viral marketing

Web Related Document Examples

• An emarketing project web brief example
• Emarketing critical project path documentation
• A sample of ecommerce procedure flows and charts for e-commerce transactions
• A sample of emarketing critical path for employing 3rd party suppliers