TravelCLICK
Email SEO Campaign Manager
03/07 – 01/09 @ TravelCLICK, Barcelona, Spain
Agency email marketing and SEO service specialist. Working to TravelCLICK and their clients to deliver a complete acquisition, targeted email campaign management. Primarily, retention based email campaigning to existing clients with periodical offers and incentives. Acquiring new email addresses / database sign ups. Performed segmentation and analysis per campaign. Additionally implemented SEO Web 2.0 marketing solutions.
Responsible for product inception, delivery, processes, training, support, day-to-day client campaign project management, delivery, reporting and strategic on-line positioning.
- Structuring and supporting hotels to provide an integrated annual on-line marketing campaign
- Sole responsibility for creating email copy and creative from client briefings
- Responsibility for creating the email service, supporting internal and external processes and documentation
Achievements
- Applied best practice SEO/SEM/Web 2.0 strategies with quality linking partners increasing page ranking, traffic and site stickiness
- Forecast budget and ROI planned on-line marketing campaigns for Email, PPC, SEO, PR and events management
- Enjoyed successes including – 23:1 ROI with email Gardaland, Westbury Mayfair, and Kingsway Hall
Clients
Gardaland Hotel Wyndham Grand Schloss Neuhardenberg Marmara Hotels St James Hotel Hotel Berlin Hotel Jules Aurora Resorts Hilton Prague Old Town Gardaland Hotel Westbury Mayfair Kingsway Hall St. James’s Hotel and Club
Testimonials
Christophe Tassi, Director of Sales UK, TravelCLICK (colleague)
“I have worked with Anthony on customized Search Engine Marketing projects, whilst in different groups within our Organization, to deliver exceptional results for our customers. Anthony has provided effective, timely and detailed analysis of my customers’ needs and his sound decisions have immediately impacted their growth margins. I would strongly recommend his work and look forward to developing even more successful projects for our customers and our Company.”
December 10, 2008
Matthias Houweling , SEO Campaign Manager, TravelCLICK (colleague)
“Anthony is an experienced all-round e-marketing specialist, with a proven track record in optimizing online campaigns. A dynamic out-of-the box thinker, Anthony´s always exploring new ways to increase traffic and revenue for his clients.”
October 20, 2008
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