PR Exec
09/98-11/02 @ GEA Public Relations, London, UK
Agency Web E-commerce, e-marketing strategy and implementation specialist. Responsible for proactive and response client press and conference placement across Europe. Engaged in daily e-Marketing and e-PR competitor, client knowledge management and industry research. Reporting solely to the company director.
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Advised and developed user experience strategy for Worcester Controls and Imhotep
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Formulated best practice on-line communications i.e: e-zines and direct marketing emailing practices for Worcester Controls.
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Authored comprehensive report on SEO/SEM techniques for Dun & Bradstreet
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Optimization formulation of keyword and description tags and facilitating reciprocal industry links for Dun & Bradstreet and eRoom
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Initiated web portal activity strategy to encourage feedback for Worcester Controls and Imhotep
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Wrote and drafted reading press and feature articles for press publication
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Secured media and response opportunity dealings and coverage in the top five IT and Credit Finance publications.
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Regular mystery shopping and evaluation of client and competitor brand recognition and adherence to corporate guidelines
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Evaluated point of sale and event marketing ‘branding’
Sites
Flickr Photostream
App Store TopCharts
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