Emarketing-Manager.com

Marketing Director

01/11/10 – Present @ Lucas Fox, Barcelona

• On and off-line international marketing and PR to the luxury real estate market. A ‘hands-on’ role overseeing a team of 2-8 multi-skilled personnel. Presently 1 digital media executive and 1 marcoms + PR executive. Overseeing outsourced design, IT, bloggers, translators and proof readers. Acting marketing, advertising and PR head for paid for by client client advertising projects.Tasks include:> Branding
  > SEO
  > Analytics
  > CRM & re-engagement
  > Social Media
  > Market reports
  > Office decoration / branding
  > On and off-line PR
  > Press folders & packs
  > Sales / marketing materials and processes
  > Ecommerce
  > Portal advertising
  > Strategic alliances
  > Viral marketing
  > CRM
  > Content Management / blogging
  > Cross channel marcoms
  > Press relations
  > Email Marketing
  > POS creation
  > Signage
  > NPD
  > Blogging
  > ebooks
  > Sponsorship
  > Themed ‘client’ marketing

  Overseeing implementation of 4 new services and analyzing CPA/CPC + ROI per channel.

Achievements

• Increased qualified web-traffic 200%
• Increased return site visitors to 50%
• Introduced new lead generation tactics e.g: sign up forms + social media
• Generated 5% of annual leads originate from social media sources since implementation
• Oversaw lead growth to company total to 60%
• Oversaw development of the Lucas Fox brand + marcoms
• Generated 11% of monthly site visits via segmented email marketing campaigns
• Instigating new portal advertising

View work examples.