Lucas Fox
Marketing Director
01/11/10 – Present @ Lucas Fox, Barcelona
- On and off-line international marketing and PR to the luxury real estate market. A ‘hands-on’ role overseeing a team of 2-8 multi-skilled personnel. Presently 1 digital media executive and 1 marcoms + PR executive. Overseeing outsourced design, IT, bloggers, translators and proof readers. Acting marketing, advertising and PR head for paid for by client client advertising projects.Tasks include:> Branding
> SEO
> Analytics
> CRM & re-engagement
> Social Media
> Market reports
> Office decoration / branding
> On and off-line PR
> Press folders & packs
> Sales / marketing materials and processes
> Ecommerce
> Portal advertising
> Strategic alliances
> Viral marketing
> CRM
> Content Management / blogging
> Cross channel marcoms
> Press relations
> Email Marketing
> POS creation
> Signage
> NPD
> Blogging
> ebooks
> Sponsorship
> Themed ‘client’ marketingOverseeing implementation of 4 new services and analyzing CPA/CPC + ROI per channel.
Achievements
- Increased qualified web-traffic 200%
- Increased return site visitors to 50%
- Introduced new lead generation tactics e.g: sign up forms + social media
- Generated 5% of annual leads originate from social media sources since implementation
- Oversaw lead growth to company total to 60%
- Oversaw development of the Lucas Fox brand + marcoms
- Generated 11% of monthly site visits via segmented email marketing campaigns
- Instigating new portal advertising
View work examples.









